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PDN Video Pick: Jonathan Chapman on Mountain Biking

Can a photographer promote video work by showing still images? In PDN‘s feature story about Jonathan Chapman’s direct mail promos, “All the New Work that’s Fit to Print,” the Minneapolis-based photographer and director explains that his new large-format newsprint mailer shows multiple images from assignments and personal projects, whether he shot them as stills or video. For example, he shows stills of bikers, created as part of a video assignment for Specialized, the bike manufacturer. His “Jonathan Chapman Photography/Motion” logo appears on the sun-kissed images, while the URL points readers to find his motion reel on his Web site. His videos like this one for Specialized can also be found on Vimeo.

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This entry was posted on Thursday, March 1st, 2012 at 10:45 am ET by and is filed under - PDN Video Picks -, Advertising, Sports.

3 Responses to “PDN Video Pick: Jonathan Chapman on Mountain Biking”

  1. Mountain Biking In New Jersey|First Ride Of The Season Says:
    March 1st, 2012 at 3:45 pm

    [...] Jonathan Chapman on Mountain Biking – PDN Pulse [...]

  2. Bill Says:
    March 3rd, 2012 at 2:37 am

    Seriously? Pull focus on a dozen shots, the curve shot used over, and over again? Over the handlebars again, and again… Reused footage from the wind farm piece.

    I suppose that is creative use of a few shots.

  3. Paul Says:
    March 10th, 2012 at 10:30 am

    Looks like a re-hashed outdoor life promo. Keep practicing.