Croma

Litepanels®, a Vitec Group brand, announces that the Croma on-camera LED lighting fixture, capable of generating variable color temperature illumination, is now shipping.

The Croma provides Litepanels hallmark soft light with the addition of variable color temperature output ranging from daylight (5600°K) to tungsten (3200°K). It is a versatile solution for run-and-gun news shooters, event videographers or still photographers who move rapidly from one light environment to the next, with no time to change lighting equipment or add gels. Delivering powerful performance in a small package, this self-contained light can be a secret weapon on any set or location, wherever an extra kick or soft fill is needed.

Croma provides infinite control of both color temperature and lighting intensity via two ergonomic on-fixture dials. One offers the ability to dim from 100% to zero with no noticeable color shift. The second lets the user dial-in the fill light to any point between daylight (5600°K) and tungsten (3200°K) to precisely match the ambient light.

The Croma draws just 9W, and provides the equivalent luminance output of 40W – 90W traditional fixtures. To power the fixture, the user has the choice of AA batteries or optional AC adapter. Six 1.5V AA batteries install within the Croma to provide power from 1.5 to 6 hours, depending on battery type.

The compact Croma weighs just 12 oz. (.4 kg) and measures 6” x 4” x 2” (54mm H x 36mm W x 102mm D).

“Our new Croma is an on-camera color-temperature versatile LED lighting fixture that can match the ambient light with a quick turn of a knob, making it the go to light for any environment,” said Chris Marchitelli, Litepanels VP of Global Marketing. “Videographers and DSLR shooters alike will wonder how they ever managed without it.”

For more information on Litepanels LED lighting, contact Litepanels, Inc. 16152 Saticoy Street, Van Nuys, CA 91406, Email: info@litepanels.com www.litepanels.com

Sponsored Post

The need to tell stories
Social injustice is not new to our planet. As life-threatening diseases take hold of global populations, their burden weighs most heavily on the shoulders of developing and emerging nations. When organizations of all types collaborate together they have the power to make a difference where it’s needed – and they often do. But the first step is raising awareness of the issues; without awareness there can be no advocacy, and advocacy is a direct path to action.

Why photography?
More often than not we at BD choose to tell these stories through photography. We know that the power of the medium cannot be overstated: a photograph has the ability to convey emotion, mood, narrative, ideas and messages. We know that you know this, too.

So who is BD, anyway?
Often described as a “humanitarian healthcare company”, BD makes fundamental medical technology focused on improving drug delivery, diagnosing infectious diseases, and advancing research and production of new drugs. The breadth of our capabilities gives us the privilege to help combat many of the world’s most pressing diseases. Our company’s purpose is Helping all people live healthy lives, and with our partner organizations, we are able to serve mankind in both the most industrialized and the most impoverished places on earth.

For more information or to enter the contest, please visit: www.bdphotocompetition.com

Click on the picture to watch the video!

So you’ve heard of WIN-Initiative, an alternative boutique stock agency, right?

If you haven’t, there’s no doubt that you will soon. WIN is becoming more and more visible on the photo industry radar.

What’s going on at WIN? We’re shaking things up by pursuing authentic, provocative and inspiring images.

Can stock really be a fun way to make an additional stream of income? Yes, we want to show you a way that is “stock monster” free. We focus on artistic work so you can enjoy being creative again.

(more…)

Film Processing Timer for iPhone, iPod Touch & iPad

The Massive Dev Chart app combines the world’s largest film development database from Digitaltruth Photo with an advanced multi-step timer, creating what is probably the best tool ever made for film development.

Its smart and easy-to-use interface includes access to over 8,000 preset development times which can be adjusted for temperature compensation, preferred processing methods and customized agitation sequences.

The timer provides separate optional steps for Development, Stop Bath, Fixing, Hypo Clear and Rinsing. Each step shows a progress bar and continuous display of the elapsing time, accurate to 1/10th of a second. Audio and visual indicators can be set for agitation sequences and alarms notify the end of every stage of development. Other features include a dilution calculator, a facility to save your favorites, and safelight modes.

Multi step development timer helps you to achieve consistent development results and convenient sound notifications remind you to agitate your tank while listening to your favorite iTunes music.

The Massive Dev Chart app can be downloaded from the App Store.

http://www.digitaltruth.com/apps/

This year, LaCie will be exhibiting its range of professional solutions at the PDN PhotoPlus International Conference and Expo at booth #479.

LaCie’s external storage products have always been popular with photographers, and our new products are no exception.

The LaCie 2big USB 3.0 is a great way to get capacity, speed, and security; it features up to 4TB of storage and three RAID modes for flexibility. It’s recyclable, eco-friendly, and compatible with USB 2.0, making it the most complete USB 3.0 storage device on the market.

For photographers or small offices that need even more storage, the LaCie 5big Backup Server and 5big Storage Server are both ideal solutions. Delivering seamless, full-featured backup for up to 10 PCs and 25 Macs, the 5big Backup Server offers robust performance and Microsoft storage software. With up to 10TB of capacity scalable through USB and eSATA connections, the 5big Backup Server offers total storage to back up all your office’s workstations. It’s even compatible with Time Machine.

If your office is a bit larger, consider the LaCie 5big Storage Server. It’s a professional desktop file-sharing server designed to manage file-sharing activities for 25 to 100 PC, Mac, or Linux workstations, and can even manage more.   For a full range of accessibility, the 5big Storage Server supports major network protocols such as SMB, AFP, NFS, and iSCSI. Additionally, HTTP and FTP accessibility means that your data can be accessed from anywhere.

But we’re more than just storage here at LaCie—we also focus on professional color solutions like the LaCie 324i LCD Monitor, which features a P–IPS panel for a uniform presentation. Its color is rated at an impressive 102% NTSC and 98% AdobeRGB. With such wide gamuts, graphic artists can be confident that the 324i gives them true colors that maintain the integrity of their work. The 324i stand has an easy 90º pivot, allowing for the flexibility to work in portrait or landscape modes. The 324i’s IPS panel also has a 178° viewing angle, which means that the display is visible from multiple axes without a change in the picture or losing any of its millions of colors.

Read more:

LaCie 2big USB 3.0

LaCie 5big Backup Server

LaCie 5big Storage Server

LaCie 324i LCD Monitor