Let’s say you’ve been posting stories to Facebook for months now, following all of our handy Facebook tips, and you are still having trouble getting interaction or engagement. It’s entirely possible that your stories are not showing up in your fans’ news-feeds. According to Facebook, at any given time, there are about 1,500 news stories that could appear in a user’s news-feed on every visit. If that’s the case, how do you make sure your story shows up? While there are no guarantees, it helps to understand Facebook’s algorithm for deciding which stories appear in each user’s news-feed.
It’s called EdgeRank. It’s an algorithm designed to keep your news-feed fresh, interesting, and relevant to you. Unlike Google’s PageRank, which determines search results by the importance of a website to the entire web, EdgeRank picks news stories based on their relevance to you. A few years ago, EdgeRank was the sole determinant of news-feeds. As Facebook has developed, so has the algorithm. It’s now safe to say that there are hundreds of factors that decide your news-feed. However, it’s still extremely useful to understand the base algorithm that Facebook developed on. For a handy infographic on what EdgeRank is and how to use it to your advantage, look below. It’s courtesy of PostRocket.