Fotodiox, a company more commonly known for its adapters and lighting accessories, has announced the release of their new 600 watt incandescent equivalent high-intensity LED studio light, the LED100WA. LED lights give off almost no heat and thus are considerably more comfortable for subject and photographer, particularly in indoor studio settings. The size, weight, output power, and 0-100% dimmer of the LED100WA make it a logical option for on-location video as well. The light comes in both  5600K (Daylight) or 3200K (Tungsten) color temperatures and is styled after traditional studio monolights. The LED100WA is equipped with a standard Bowens (S) bayonet mount for light modifiers and other accessories such as softboxes and barndoors.

The LED100WA lights are priced at $324.95 and are available now at www.fotodioxpro.com.

Croma

Litepanels®, a Vitec Group brand, announces that the Croma on-camera LED lighting fixture, capable of generating variable color temperature illumination, is now shipping.

The Croma provides Litepanels hallmark soft light with the addition of variable color temperature output ranging from daylight (5600°K) to tungsten (3200°K). It is a versatile solution for run-and-gun news shooters, event videographers or still photographers who move rapidly from one light environment to the next, with no time to change lighting equipment or add gels. Delivering powerful performance in a small package, this self-contained light can be a secret weapon on any set or location, wherever an extra kick or soft fill is needed.

Croma provides infinite control of both color temperature and lighting intensity via two ergonomic on-fixture dials. One offers the ability to dim from 100% to zero with no noticeable color shift. The second lets the user dial-in the fill light to any point between daylight (5600°K) and tungsten (3200°K) to precisely match the ambient light.

The Croma draws just 9W, and provides the equivalent luminance output of 40W – 90W traditional fixtures. To power the fixture, the user has the choice of AA batteries or optional AC adapter. Six 1.5V AA batteries install within the Croma to provide power from 1.5 to 6 hours, depending on battery type.

The compact Croma weighs just 12 oz. (.4 kg) and measures 6” x 4” x 2” (54mm H x 36mm W x 102mm D).

“Our new Croma is an on-camera color-temperature versatile LED lighting fixture that can match the ambient light with a quick turn of a knob, making it the go to light for any environment,” said Chris Marchitelli, Litepanels VP of Global Marketing. “Videographers and DSLR shooters alike will wonder how they ever managed without it.”

For more information on Litepanels LED lighting, contact Litepanels, Inc. 16152 Saticoy Street, Van Nuys, CA 91406, Email: info@litepanels.com www.litepanels.com