Wedding photographers Elizabeth Messina and Jasmine Star, both based on the West Coast, flew East to PhotoPlus Expo to share the photographic techniques and branding tactics that keep them at the top of what has, in the past several years, become a very competitive and lucrative genre of photography.
In Messina’s seminar, “Getting to the Heart of Wedding Photography,” attendees were presented with several slide shows of her work (accompanied by upbeat Lauryn Hill musical tracks), free memo pads (with an image by Messina on the cover), and giveaways from Big Folio and Graphis Studio.
At the heart of Messina’s seminar was the message that “wedding photography is a team sport and everything you as a photographer are there to capture, someone else had a hand in creating.” She advised photographers to urge subjects to always open up and give more. “Find a way into their space and create lasting memories.”
Messina also stressed to the packed seminar room that it is important to continuously nurture your creativity, and keep advancing your brand, both through personal projects and assignments as well as through blogging. A year ago she created the blog kissthegroom.com, which went on to win design awards as well as nab the attention of paying advertisers (see the article on her successful blogging endeavor in PDN’s November issue.).