Google has acquired Nik Software, the San Diego company that owns Snapseed photo editing software and other tools designed primarily for professional photographers. Terms of the deal were not disclosed.
The acquisition is intended to help Google attract users to Google Plus, as part of a push to make that social media platform more competitive with Facebook. Facebook recently acquired Instagram to solidify its position as a platform for uploading and sharing images.
Snapseed and Instagram offer similar image editing and image-manipulation filters, but Instagram has 100 million users, compared to just 9 million Snapseed users, according to one published report. But Snapseed has more sophisticated editing tools than Instagram, according to New York Times columnist David Pogue. And last year, Apple named Snapseed “App of the Year” for the iPad.
Snapseed and other Nik products are currently available for use primarily on Apple devices. Now that Google owns Nik, Snapseed will soon be available for Android devices, significantly expanding the pool of potential users.
PDN subscribers can also access reviews of Snapseed and other Nik software products through the links listed below.